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Studebaker Watch Company is a distinguished American watchmaker proudly based in the USA. Known for seamlessly blending timeless elegance with modern innovation, the brand stands as a testament to craftsmanship, precision, and enduring design.
Each Studebaker timepiece is thoughtfully engineered to meet the highest standards of quality and durability. Our collections are designed to appeal to both seasoned collectors and everyday watch enthusiasts—offering watches that are not only instruments of time, but refined statements of style and sophistication.
Rooted in tradition yet driven by innovation, our skilled artisans combine time-honored watchmaking techniques with advanced technologies to deliver exceptional performance and reliability. From classic designs to contemporary expressions, our diverse range ensures a watch for every taste, lifestyle, and occasion.
Accessible through our online presence, Studebaker Watch Company proudly serves customers near and far. We are committed to delivering a personalized experience, supported by knowledgeable professionals who are dedicated to helping each customer find the perfect timepiece.
Discover the legacy of Studebaker Watch Company—where precision meets purpose, tradition inspires innovation, and every watch tells a story worth wearing.
Our Story
The Studebaker Watch Company (SWC) was the sister company to South Bend Watch Company (SBWC). Two sons of Clement Studebaker from the Studebaker Car Company bought the Columbus Watch Company and brought the equipment and employees back to South Bend, Indiana. They started making watches in South Bend in 1903. In 1923 the brothers wanted to start doing mail orders and that was the start of the Studebaker Watch Company. By 1929 the Studebaker Watch Company (along with South Bend Watch Company) had 300 employees and produced nearly one million watches. Studebaker Watch Company had many ways to bring on new clients including “1$ down and $5 a month until paid off”. Most watches at the time cost $16-$125. The Studebaker line was sold on credit. The SWC/SBWC were very successful but were interrupted by WW1. SWC/SBWC were contracted to make gun sights. Watch production resumed in 1918 but the market started to change. Wrist watches gained popularity over the pocket watch.
In 1929 mail order was a very successful campaign, but the stock market crashed on October 29, 1929, which caused the company to find itself with more delinquent accounts than they could maintain. The plant closed on November 27, 1929, with aspirations of re-opening the plant on January 1, 1930, but that never happened. Liquidation was completed in 1933.
A SWC/SBWC company employee named Walter Cross Shelton, Jr. continued to assemble watches after the closure of the plant. He continued to operate the service department until his retirement in 1954.
The original building was destroyed in 1957 when workers were remodeling the building which caught fire and suffered extensive damage. The building was torn down and eventually is where they built Indiana University South Bend.
The legend is back with the great tradition of being built in America!